Module 7 – What Role Will the Mass Media Play in My Campaign?

CAMPAIGN COACH

As we discussed in the previous module, your campaign for a local or legislative office will primarily involved direct voter contact. That’s where the majority of your effort will be allocated. However, it’s important that we delve into the potential applications for other types of contact. In this module, Luke and Raz will explore the potential applications of Direct Mail, Social Media, Earned Media and Paid Media efforts to your campaign. You’ll learn what these different types of voter contact can do for your campaign and the circumstances under which they might be advantageous for your campaign. Importantly, you’ll also learn what they are NOT good for and traps to avoid.

Module 7 – What Role Will the Mass Media Play in My Campaign?